SoReal Media Echo

Bloomberg Technology: The Theme Park of the Future

Our award-winning SoReal VR entertainment center in Beijing recently received a nice write up at Bloomberg Technology:

DAZZLE Animation Update

DAZZLE Programming Underway

A quick glance over the shoulder of our Dazzle programming wizard Ivan Cruz as he prepares various animations to be mapped onto the building.  Ivan has used Processing to create a complex model of the airport facade, onto which he can map video loops created in After Effects. This model produces JSON files that are sent to a Pixel Coordinator PC with remote access, which in turn sends a signal to an array of wireless transmitters that control each of the 2100 tiles. Easy, right?

As new animations are being created, Ivan stores them into an open-ended data base. The animations are categorized by visual intensity and tile switch rates to fit various moods and ambient conditions on location, like weather, traffic, and airport activity.

DAZZLE Installation Update

News from the Construction Site

Three months into the onsite stress testing of the first-generation prototypes, the 25 autonomous E Ink pixels are holding up well and have delivered valuable insights for further weather proofing. Late July we will extend the testing to about 200 units of the next generation pixels, which will also allow us to test some actual animations. Stay tuned as the world’s largest application of E Ink Prism™ film is taking shape.


DAZZLE Sneak Peek @ SEGD


Screen Shot 2016-06-17 at 2.19.41 PM

SoReal VR Entertainment Center

A SoReal Blast Off.

On April 25 I had the pleasure to take part in the official press launch of the new SoReal brand in Beijing.
Chinese film director Zhang Yimou – well known for Hero and House of Flying Daggers – is a key partner of this new VR brand, which is part of a media consortium that covers everything from VR content production and distribution to the development of proprietary VR hardware and dedicated entertainment centers.


The press was treated to a 180-degree wraparound LED spectacle and to the stage appearance of various protagonists of the new brand.


Former ArtCenter Entertainment Design Chair Tim Flattery appeared on screen as well as our design collaborators Refik Anadol and Raman Mustafa.


As the only English-speaking presenter on stage I have no idea what transpired from my own presentation, although the press bestowed a sweet new job title on me…