GLITCH | Bread&Butter Fashion Week, Berlin, Germany

Glitch Art – it‘s the humanizing of apparent digital perfection, exposing the machine for what it is, a man-made instrument. Ueberall teamed up with Refik Anadol Studio to create the creative proposal for a temporary immersive projection space at the heart of the Bread&Butter Fashion Week.

Client
StudioNOW for Zalando
2016

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Art Direction: Nikolaus Hafermaas, Ueberall International
Design Architect: Raman K. Mustafa
Media Design: Refik Anadol LLC
Project Management: Jeano Erforth, Ueberall International

Location: Berlin, Germany