DAZZLE | San Diego International Airport 

DAZZLE is a Mediatecture art piece transforming the 1600-foot long façade of the new airport rental car center into a landmark mural. Dazzle camouflage was a type of ship camouflage developed by Norman Wilkinson used in World War I. The bold graphic elements are animated by color changing film to be seen daily by hundreds of thousands of motorists on the adjacent Interstate 5 Freeway.

San Diego International Airport Art Commission

A Monumental Challenge
Ueberall teamed up with fellow artists Dan Goods and David Delgado from NASA’s Jet Propulsion Labs to create a monumental permanent public art installation for the exterior of the new Rental Car Center (RCC) at the San Diego International Airport. DAZZLE features thousands of custom-developed autonomous dynamic tiles engineered and produced by E Ink Corporation.

Evolution of a Pattern
The DAZZLE pattern evolved in countless variations to create a balance between visual impact and an optimal distribution of the dynamic elements.

Bringing Patterns to Life
Dynamic loops orchestrate over 2000 pixels on the facade. The animations evoke everything from water ripples to moving traffic, from dancing snowflakes to shifting dazzle patterns. The open-ended library of animations provides an evolving number of loops that complement a wide range of moods and ambient conditions, like weather, traffic, and airport activity.

Artists: Nik Hafermaas, Dan Goods, David Delgado, Jeano Erforth
Animation and Programming: Ivan Cruz
Engineering and Fabrication: E Ink Corporation
Project Management: Jeano Erforth, Ueberall International

Photography: Pablo Mason