SoReal Media Echo

Bloomberg Technology: The Theme Park of the Future

Our award-winning SoReal VR entertainment center in Beijing recently received a nice write up at Bloomberg Technology:

Archigraphia Redux

I Love To Make Up Words.

Digital Landscaping | Displayification | Digital Reconstitution | Data Sculpting | Kinetification

Archigraphia Redux:  New Approaches and Digital Technologies

The emerging field of Mediatecture is still defining its own language; new words are needed that poignantly describe the many facets in which the boundaries between people, media, object, and spaces are beginning to blur into one seamless experience.

40 years after the original classic Archigraphia: Architectural and Environmental Graphics, Archigraphia Redux brings together a collection of contemporary designers’ work within the field of environmental graphic design. The author Richard Poulin asked me to write an introductory essay for the chapter New Approaches and Digital Technologies, which includes stellar works by the likes of realities:united, Sagmeister&Walsh, Art+Com, Christian Moeller and a number of Ueberall projects.

The book published by Graphis is available to buy here.


Kinetification — the use of physical movement to display digital content as three-dimensional animations.


Displayification — the use of non-traditional and emerging dynamic materials to create displays.


Data Sculpting — the translation of big data into visual experiences, often with real-time data input.


Digital Reconstitution — the transformation of digital imagery into physical objects through nuanced repetition, macro patterns and pixilation.

SoReal VR Entertainment Center

A SoReal Blast Off.

On April 25 I had the pleasure to take part in the official press launch of the new SoReal brand in Beijing.
Chinese film director Zhang Yimou – well known for Hero and House of Flying Daggers – is a key partner of this new VR brand, which is part of a media consortium that covers everything from VR content production and distribution to the development of proprietary VR hardware and dedicated entertainment centers.


The press was treated to a 180-degree wraparound LED spectacle and to the stage appearance of various protagonists of the new brand.


Former ArtCenter Entertainment Design Chair Tim Flattery appeared on screen as well as our design collaborators Refik Anadol and Raman Mustafa.


As the only English-speaking presenter on stage I have no idea what transpired from my own presentation, although the press bestowed a sweet new job title on me…