A SoReal Blast Off.

On April 25 I had the pleasure to take part in the official press launch of the SoReal in Beijing.
Chinese film director Zhang Yimou – well known for Hero and House of Flying Daggers – is a key partner of this new VR brand, which is part of a media consortium that covers everything from VR content production and distribution to the development of proprietary VR hardware and dedicated entertainment centers.

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The press was treated to a 180-degree wraparound LED spectacle and to the stage appearance of various protagonists of the new brand.

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Former ArtCenter Entertainment Design Chair Tim Flattery appeared on screen as well as our design collaborators Refik Anadol and Raman Mustafa.

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As the only English-speaking presenter on stage I have no idea what transpired from my own presentation, although the press bestowed a sweet new job title on me…

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